Lessons in Excellence
How to measure enablement impact — with precision — in five steps
Hosted by Vanessa Metcalf, VP of Revenue Enablement at Showpad, and John McClellan, Director Revenue Enablement at Showpad
5 lessons – Total 26 minutes and 06 seconds
About this course
Enablement leaders know that proving impact is critical — but for many, it’s easier said than done. In fact, 30.3% of enablement practitioners say their metrics minimally reflect the value of their enablement.
How do you go beyond intuition and anecdotal success stories to build a clear, defensible case for enablement’s role in driving revenue outcomes? It starts with a precise measurement strategy.
In this “Lessons in Excellence” course, Vanessa Metcalf, VP of Global Revenue Enablement at Showpad, and John McClellan, Director of Revenue Enablement at Showpad, will walk you through a five-step framework to measure enablement impact with precision and confidence:
- Connect your enablement efforts to corporate objectives
- Define the metrics and indicators that matter
- Overcome common data roadblocks
- Establish a consistent reporting cadence
- Get your tech to do the hard work for you
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Vanessa Metcalf
VP of Global Revenue Enablement, Showpad
Vanessa Metcalf resides in Toronto, Ontario, and has spent close to a decade in SaaS across sales individual contributor, sales leader, revenue operations, and revenue enablement roles. She is passionate about building high-performing teams in fast-growth environments, with experience at both start-up and established global organizations, including Top Hat and Docebo.
John McClellan
Director of Revenue Enablement, Showpad
John McClellan is based in Des Moines, Iowa, and is the Director of Revenue Enablement at Showpad. With more than 10 years of experience in revenue enablement, GTM strategy, sales operations, and product marketing, John is passionate about proving the impact enablement can have on a business.
