Together, Showpad and Bigtincan support 2,000+ sales organizations around the world.
WHAT ANALYSTS ARE SAYING
“The merger of Showpad and Bigtincan represents a watershed moment for the sales enablement market. By uniting complementary strengths in content, readiness, and AI, the combined company is poised to deliver on the market’s unmet demand for AI-centric sales enablement platforms that are easier to deploy, simpler to use, and more impactful for revenue teams worldwide.”
Jim Lundy
Founder and Lead Analyst at Aragon Research
Why this merger matters
This merger is uniting content, readiness, engagement, and intelligence into a single, AI-powered revenue effectiveness platform — specifically built for organizations with strong field-centric teams.
Together we’re focused on powering the next generation of field selling success through accelerated innovation, expanded global reach, and a more holistic engine to drive your growth and lasting value.
Accelerated, future-proofed innovation
While market fragmentation paralyzes other software companies, our merger makes us uniquely set up for an ambitious track over the next year and beyond. This means you gain a partner who can quickly deliver AI-powered intelligence and advanced capabilities, ensuring your team stays ahead of evolving buyer expectations.
The power of a
complete platform
United, Showpad and Bigtincan connect content, readiness, engagement, and intelligence into a single revenue effectiveness operating system — one that maximizes efficiency and delivers a clear return on your team’s efforts and investments.
Combined knowledge, expanded scale
Uniting two SaaS leaders, we offer global expertise, trusted technology, and depth of capabilities. This merger provides the operational stability and strategic vision required to reliably power your revenue effectiveness and sustainable growth.
Full support for field selling complexities
Commercial success requires dependable execution from distributed revenue teams. Our consolidated solution is built for the multi-stakeholder, high-value field-selling motion by solidifying cross-functional alignment and performance across your direct sales force and entire channel partner network.
Hear from Showpad and Bigtincan customers.
Grégory Quelin
Head of Sales Effectiveness and Customer Experience, Georg Fischer
“Of all the tools we’re using, Showpad is the quickest way to transfer knowledge.”
Nia Wachuku
Sr. Retail Training Specialis, Fabletics
“Bigtincan allows us to be so much more efficient with the information we are cascading out into the field.”
Wouter Bonte
Former VP of Sales, Barco
“The feedback is really positive; Showpad enables sellers to be faster and more accurate.”
Matthew Wright
VP of Global Professional Education, Allurion
“Using Bigtincan is incredibly empowering… We can accelerate the speed to effectiveness as a business.”
Meghan Martell
Head of Marketing, Bruker Applied Mass Spectrometry
“We can’t imagine life without Showpad.”
Zach Buckner
Executive VP of Marketing, Hörmann America
“We were able to catapult our sales team forward much faster than if they didn’t have this unified tool.”
Built and recognized for excellence.
Showpad and Bigtincan combined are recognized by every major analyst — and endorsed by nearly 3,000 5-star customer reviews.
Backed by pioneering global investment firms.
Vector Capital is a leading San Francisco-based investment firm focused on transformational investments in middle-market technology and technology-enabled businesses. Founded in 1997, Vector manages more than $4 billion of capital across credit and private equity strategies on behalf of a high-quality group of global limited partners. For nearly 28 years, Vector has combined technology investments with operational transformation to deliver breakthrough results. For more information, visit www.vectorcapital.com.
Insight Partners is a leading global venture capital and private equity firm investing in high-growth software companies that are driving transformative change in their industries. Founded in 1995, Insight Partners has invested in more than 875 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Their mission is to find, fund, and work successfully with visionary executives, providing them with practical, hands-on growth expertise to foster long-term success. For more information, visit www.insightpartners.com.