We Feel the Dual Leader Recognition Marks a New Era for the Unified Showpad-Bigtincan Platform
Waltham, MA — November 19, 2025 — Showpad, the global leader in Revenue Enablement, today announced its recognition as a Leader in the 2025 Gartner Magic Quadrant for Revenue Enablement Platforms.
This recognition follows Showpad’s recently completed merger with Bigtincan, creating a unified company built on the combined strength of two platforms — both individually recognized as a Leader in this year’s report.
Together, Showpad and Bigtincan bring complementary strengths across content, readiness, engagement, and intelligence — creating a unified platform designed to help revenue teams operate with greater speed, confidence, and measurable impact. The combined organization represents a foundation for sustained innovation, enterprise scale, and long-term customer success.
“This recognition reflects our shared commitment to helping customers be more productive and deliver measurable business impact,” said Apratim Purakayastha, CEO of Showpad. “By bringing together two proven platforms — each with deep expertise and trusted customer partnerships — we’re creating a single destination for revenue effectiveness.”
The Combined Strength of Two Vendors Recognized as a Leader
The unified Showpad platform brings together complementary capabilities that address every critical dimension of modern Revenue Enablement:
- Differentiated AI Leadership: The new Showpad will combine Bigtincan’s GenieAI with Showpad Assist’s field-first intelligence, delivering a complete AI suite that spans content creation, coaching, and seller assistance. From digital avatars and meeting analysis to multimodal AI support in the field, the unified platform will bring real-time, context-aware guidance to every revenue moment.
- Enterprise-Grade Platform Built for Scale and Stability: Together, the two platforms will form a secure, enterprise-ready infrastructure that delivers compliance, governance, and scalability at a global level. Built on robust cloud architecture with open APIs, SDKs, and extensibility frameworks, the unified platform will support enterprise-grade performance and long-term reliability across regions and industries.
- Deep Vertical Expertise in Regulated and Complex Industries: With decades of combined experience serving life sciences, manufacturing, CPG, and financial services, the new Showpad will bring unmatched vertical insight. Customers will benefit from audit-ready workflows, role-based training, and compliance automation — capabilities purpose-built to meet the realities of regulated industries and complex go-to-market environments.
“Our customers will be the greatest beneficiaries of this joint recognition,” said Bram De Geyter, SVP of Product and Technology at Showpad. “By merging Bigtincan’s capabilities in AI-driven roleplay and agentic assistance with Showpad’s enterprise-grade content management, we’re accelerating the path to true revenue effectiveness.”
To learn more about the 2025 Gartner Magic Quadrant for Revenue Enablement Platforms and Showpad’s vision for the future of enablement, read the full report.
About Showpad
Welcome to the new era of revenue effectiveness. The merger of Showpad and Bigtincan is creating the first AI-powered platform to strengthen the entire field selling motion.
By unifying two industry-acclaimed solutions for content, readiness, engagement, and intelligence into a single operating system, we are delivering unrivaled scale and accelerated growth for our 2,000+ combined customers worldwide, including leaders in manufacturing (Dow, Dupont), healthcare (Fujifilm, Kaiser Permanente, Johnson&Johnson), CPG (Smucker’s, Mitsubishi, Stanley Black & Decker), and enterprise tech (HID, CultureAmp, LastPass).
United, we’re focused on powering the next generation of field selling success through a more holistic engine that creates lasting value for our customers and a new vision for our category.
Discover the revenue team outcomes we’re driving together at showpad.com.
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Gartner, Magic Quadrant for Revenue Enablement Platforms, By Doug Bushée, Melissa Hilbert, Bill Yetman, 10 November 2025