Showpad closes record-breaking year of growth, innovation, and industry recognition
Showpad, the global leader in sales enablement technology, today announced a record-breaking year marked by accelerating growth with large enterprise customers, profitability, industry recognition, and groundbreaking AI innovation. Bolstered by its strongest-ever financial performance and continuous platform advancements, Showpad has solidified its position as the undisputed market leader for enterprise companies in Manufacturing, Healthcare, and Technology. The company continues to empower sales teams worldwide to achieve new levels of performance.
Driving exceptional results for customers
Showpad’s record-breaking performance reflects its unwavering focus on driving success for customers. “2024 has been a transformative year for Showpad,” said Showpad CEO Hendrik Isebaert. “Our customers are the foundation of our innovation, and their achievements inspire everything we do. Reaching profitability, delivering record-breaking revenue, and earning industry recognition are just the beginning. As we look ahead to 2025, we’re poised to redefine what’s possible in field sales with AI-driven solutions that empower sellers to exceed expectations and help our customers unlock unprecedented growth.”
A record year of growth, customer expansion, and profitability
In 2024, Showpad achieved record-breaking milestones, marking a transformative year of customer acquisition, growth, and innovation. The company landed more new logos than ever before, reflecting the growing demand for its solutions. Existing customers also deepened their commitments, expanding contracts and integrating Showpad’s technology further into their operations. These achievements were coupled with stronger-than-ever customer engagement, larger average deal sizes, and sustained profitability, highlighting Showpad’s ability to drive meaningful results while scaling responsibly.
Unmatched industry validation: leading across Forrester, Gartner, and G2 Crowd
Showpad was once again recognized as a Leader in the Forrester Wave, earning back-to-back honors in two critical categories: Revenue Enablement Platforms (2024) and Sales Readiness (2023). This achievement highlights its unmatched third-party validation, as the only vendor to claim leadership positions across all key publications. This includes leadership in the IDC Sales Enablement Marketscape, sole leadership in Gartner’s Voice of the Customer, and recognition in multiple G2 Crowd reports. By delivering innovation, exceptional user experiences, and measurable impact, Showpad continues to define the standard for commercial excellence and field sales enablement.
AI-powered innovation and the supercharged Showpad platform
In 2024, Showpad accelerated its innovation roadmap, setting a new standard for AI-powered sales enablement. The launch of the AI-first Admin App revolutionized platform management, making workflows smarter and more intuitive. AI-powered Search moved beyond surfacing content—it delivered direct, specific answers in multiple languages, ensuring sellers can find exactly what they need. AnalyticsIQ unlocked a new level of strategic decision-making, connecting engagement metrics directly to revenue-driving outcomes like win rates. To maximize the reach and adaptability of these innovations, Showpad also strengthened its partner ecosystem, enabling seamless integrations and more flexible, AI-powered solutions within eOS. These advancements are not just augmenting seller behavior—they’re rewriting the playbook on how sales teams connect with customers, make smarter decisions, and drive meaningful results.
A look ahead: reinventing field sales in 2025
In 2025, Showpad will continue to lead the industry in solving one of the toughest challenges in sales: helping field sellers thrive in a fast-paced, complex environment where every interaction matters. The launch of Showpad Assist will redefine what’s possible for field sales. This AI-powered solution is designed to simplify the overwhelming task of managing customer intelligence, finding the right content, and ensuring meaningful follow-ups. These are critical challenges that, when solved, enable sellers to focus on what drives success—building trust, forging deeper relationships, and delivering real value. By equipping field sellers with smarter tools and actionable insights, Showpad is not just solving today’s problems; it’s laying the foundation for a new era of field sales excellence.
Reflecting its commitment to employees, Showpad enhances workplace benefits
Showpad has announced improvements to its US benefits program, reinforcing the company’s commitment to making it a better place to work every day. The enhancements include an improved 401(k) program, expanded health insurance options, and increased investment in Learning & Development initiatives—ensuring employees feel supported in both their personal and professional growth. “Our success is a direct result of the incredible efforts of our team,” said Matt Miller, Chief Financial Officer. “These enhancements demonstrate our dedication to creating a workplace where employees feel valued, supported, and empowered to build their futures.”